How do social networking sites affect business?

Whether you are a store owner, businessmen, or an entrepreneur, social media is important for your business marketing strategy. According to studies, more than 70% of the consumers who have used social media services for promoting their brands are likely to recommend it to other businesses. Several SMEs or start-up businesses are using social networking sites for maintaining a competitive edge in the market because such social media platform not only helps in connecting with potential customers but also helps in boosting brand awareness, increasing sales and leads. Let’s explore some other ways by which social networking sites affect businesses:


Adds dimension to customer service: According to recent research, 40% of customers believe that they will get a response to their queries on social media within an hour. Social media is considered as an important channel for engaging customers towards your business through different social media channels such as Twitter, Facebook, LinkedIn, etc. All such social media platforms provide a seamless messaging experience using Omni-channel.

Collecting first-hand customer feedback: Social media platforms allow businesses to collect first-hand feedback from the customers in order to improve reputation, relationship with customers and brand image. By getting a response from the customers to every comment, suggestions, post allow businesses to make use of it for their brand development. It is identified that businesses that consider their customer service requests from social media platforms earn up 40% more revenue per customer.

Boost brand loyalty: Social media sites helps in building brand loyalty that ensures long term customer engagement towards business. Moreover, according to research, 65% of the social media users between 18-24 years are more loyal to brands that are followed by them on social media. Brand loyalty matters in business because it helps in increasing brand advocacy, and providing resistance in competition.

Increase website traffic: Social media posts, as well as ads, are considered as key ways for driving traffic to business websites. Use of social media platforms to share content from blogs or websites is considered as a great way for engaging readers once a new post is published. Increase conversion rates: Another way by which social media platforms affect businesses is the fact that they help in increasing conversion rates. Social networking sites can be used as social proof that provides a sense of assurance to business products in order to increase conversion rates.

In nutshell, the use of social networking sites affects business in various ways as it helps them to reach a number of customers, increase website traffic, increase conversion rates, boosts brand loyalty and awareness. Therefore, businesses must use social media platforms for increasing customer satisfaction and business growth.



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