How do social networking sites affect business?
Whether you are a store owner, businessmen, or an entrepreneur, social media is important for your business marketing strategy. According to studies, more than 70% of the consumers who have used social media services for promoting their brands are likely to recommend it to other businesses. Several SMEs or start-up businesses are using social networking sites for maintaining a competitive edge in the market because such social media platform not only helps in connecting with potential customers but also helps in boosting brand awareness, increasing sales and leads. Let’s explore some other ways by which social networking sites affect businesses: Adds dimension to customer service: According to recent research, 40% of customers believe that they will get a response to their queries on social media within an hour. Social media is considered as an important channel for engaging customers towards your business through different social media channels such as Twitter, Facebook, L